In the world of finance, traditional notions of older white males donning bespoke suits are being challenged by a new wave of young, diverse entrepreneurs, among them Issac Hwang, the founder and CEO of Cali Finance Group, Inc. Hwang represents a fresh force in the finance sector, catering to a generation of individuals and small businesses who seek financial advice from someone relatable.
While the financial industry is undergoing transformations driven by evolving technology and fintech, young entrepreneurs like Hwang are not only changing the leadership landscape but also shifting priorities within the industry.
The United States is grappling with a concerning lack of financial literacy. Research suggests that a majority of individuals lack the financial expertise necessary for making wise financial decisions. Startlingly, Forbes reports that about two-thirds of American adults fail a basic financial literacy test, underscoring the dire need for accessible financial guidance.
Hwang recognized this need and established Cali Finance Group in California in 2016. He observed that many people had no reliable source for comprehensive financial advice and were often left with accountants who prioritized tax reporting over addressing financial questions. Moreover, the reliance on banks and financial advisers primarily driven by product sales contributed to this problem.
Cali Finance Group distinguishes itself by offering a range of financial services, including loans, debt resolution programs, and consultations, tailored to individuals and businesses, especially those with challenged credit scores and less-than-ideal financial documents. The company places a strong emphasis on educating clients about their financial situations and decisions.
For Issac Hwang, success isn’t measured merely by numbers but by the tangible impact on clients’ lives. The company has played a substantial role in helping clients overcome $2 million in credit card debt and has facilitated small businesses’ growth by providing affordable business consultations. Cali Finance Group’s focus on assisting not only the wealthy but also those in genuine need makes it unique in the industry.
Starting a finance company from scratch in an industry worth $1.45 trillion at the age of 21 is a formidable challenge. Hwang faced skepticism from peers and potential clients due to his youth and the industry’s perception that it is primarily led by older, suit-and-tie professionals. Overcoming these biases required persistence and the gradual realization among clients that he possessed the financial knowledge and skills comparable to seasoned professionals.
An essential aspect of entrepreneurship, according to Hwang, is the continuous pursuit of new skills. To succeed in a dynamic, challenging environment, he dedicated himself to learning a diverse range of skills, becoming a valuable asset to his company.
For aspiring young entrepreneurs, Hwang offers this advice: “You need to be the greatest asset.” The motivation and enthusiasm an entrepreneur brings to their own company are irreplaceable. Constant self-improvement, reflection, and the preservation of initial motivation are key to sustaining entrepreneurial success.
